Croft PR is honoured to be part of sharing the story behind one of Brisbane’s largest combined precincts, Craft’d Grounds, coming to life in one of Brisbane’s fastest-changing suburbs.

After an incredible Hour of Power with us, having never tried her hand at PR before, Caitlin Langford of The Mamas Collective was ready to pitch her heartfelt story to top-tier media.

Over the past few weeks, we’ve been working alongside the incredible minds at Qmusic Network, Immerse Events, Brisbane City Council and Triple J and dozens of live music venue owners and music artists to help launch an incredible new music festival coming to Brissie this August – Brisbane Winter Sessions.

Clubhouse – does it live up to the hype? I say yes!

We’re pumped to welcome our latest client to the Croft PR family – one of Australia’s most iconic hair educators, innovators, hairdressing brand, Tognini’s.

We answer 5 common questions about PR and what you must know before jumping in!

Learning how to write PR and content goals is your key to getting started, and your best approach to seeing smashing results from your hard earned PR and content efforts!

First up, big love to everyone. This is the biggest test of resilience for us all and I hope you’re doing OK.

I can’t tell you how many people behind brands fear doing PR. And truth be told, even as an expert, I have moments of doubt – the old imposter syndrome or judgement fears over sharing my ideas with the wider world.

Coming up with content ideas and knowing where to start is one of the biggest challenges our clients face. And who hasn’t stared blankly at the computer and come up with zilch? ⠀⠀

Whether you’re writing a media release, a pitch, a contributed piece, or an email (the list goes on), having a well-written headline is one of the most important steps to ensuring you get the outcomes you want with your content.

You’ve probably heard the term thrown around – but may not have a deeper understanding of the nitty gritty of PR. In its broadest sense, PR is about communicating and engaging with your target audiences – your customers and their key influencers – in smart and stellar ways.

Medela has been close to my heart – literally and figuratively – since my first bub arrived over four years ago.

Luxury holiday shake up: Former Queensland cricketer and 2018 MasterChef runner up team up to create a bespoke luxury winter couples yoga and fishing retreat in Noosa hinterland.

Croft PR was so proud to work alongside Hyatt Corporation and Pellicano and Perri Projects to announce the launch the of the first Hyatt Place Brisbane at South City Square.

There’s one key difference that sets brands apart from those who grow and those that don’t – and it’s mastering how to write your key messages, and using them effectively. Your key messages are what set you apart from your competitors – and help build connections with your target audiences.

With the mad Christmas rush in full flight, it’s unlikely you’ve got ample time to reflect on marketing for your business.

Croft PR was lucky enough to lead the public relations and stakeholder engagement for Brisbane’s free six-week pop-up exhibition of Tech.NXT, held by EV Leap at South Bank from 30 October 2018.