Craft’d Grounds is coming to life.

ClientsPR
Written By Louise Crozier

Croft PR honoured to be part of sharing the story behind Craft’d Grounds – one of the largest dining and lifestyle precincts, made by Brisbane, for Brisbane


Croft PR is honoured to be part of sharing the story behind one of Brisbane’s largest combined precincts, Craft’d Grounds, coming to life in one of Brisbane’s fastest-changing suburbs.

Working closely with co-founder James Rennell, Social media team FULL STOP Social Media Marketing and brand strategic design and positioning Votive Brands, Croft PR is leading the PR, communications and stakeholder engagement behind the brand.

From driving the Craft’d Grounds Media and Government walkthrough, confirming key government support including an endorsement, including from the Lord Mayor of Brisbane Cr Adrian Schrinner, to developing the PR communication content and outreach, Croft PR is helping to share this story.

Craft’d Grounds Media Coverage includes:

For the full copy of the media release see below:

Albion brewing up one of the largest dining and lifestyle precincts – made by Brisbane, for Brisbane 

Opening in May 2021, the landmark Craft’d Grounds gets Brisbane to slow-down, indulge in and admire some of the best brewers, coffee roasters and dining under an eclectic cluster of industrial and warehouse buildings which include a 100-year-old, once-forgotten timber mill.

Craft’d Grounds, now under construction, has unveiled plans for one of Brisbane’s largest combined precincts including a brewery and bar representing some of the country’s best craft brewers, in Albion.

Hidden discretely within one of Brisbane’s fastest-changing suburbs, Craft’d Grounds is a 2,600 sqm precinct, building on community favourites, Collingwood Black and The Black Market.

The precinct is set to include a 500 sqm brewery and craft bottle shop, private bar and private dining, street-artist lined laneway, street food and farmers markets, coffee roaster, specialty espresso bar and coffee shop, a pop-up restaurant, patisserie, fromagerie, charcuterie, wine and cocktail bar, live music and special event hosting.

Craft’d Grounds is located in a cluster of industrial warehouses and restored timber mill on Collingwood Street, Albion, and is a collaboration between the same founders behind The Black Market, Collingwood Black Espresso & Bar and The Black Brisbane Event Hosts.

The design has been a collaboration with architectural practice Conrad Gargett Director, John Flynn and co-founder James Rennell.

It will include a flagship craft brewery, national coffee roaster, as well as laneways spanning between the Collingwood Black Espresso & Bar, The Black events, which for 10 years, has been home to part of the site, and hosted a number of iconic Brisbane musicians like the Jungle Giants.

While its laneways, street art and its industrial, raw and rustic architectural features draw references to Melbourne, Byron Bay and The Grounds of Alexandria – co-founder James Rennell says the vision for the precinct was always about showcasing and sharing the “the real Brisbane” with local community and visitors.

“It’s about a destination that’s humble and gives an appreciation and experience of everything handcrafted, including beer, coffee, modern comfort food, fresh farmers markets, live music, all ‘Made in Brisbane’ – and importantly, a chance to slow down, discover and leave everyone who comes with a story to share,” James said.

“It’s about feeling dwarfed and in awe watching the brewer at work, tasting Australia’s freshest produce, experiencing the crafts of incredible artisans, and live musicians, or celebrate your most special life moments – all within the one timeless precinct.

“And it pays tribute to our increased, post-pandemic appreciation of a slower pace of life and greater support for local communities and handmade produce. Craft’d Grounds is all about inviting Brisbanites to make it their own.”

Brisbane’s visitor market set to thrive with Craft’d Grounds

It comes at a time when Brisbane’s internal migration data from the Australian Bureau of Statistics during July, August and September last year showed Brisbane gained the most people through net internal migration (3,200), compared to most other states who had a net loss[1].

And also at a time when significant government and industry investment has been injected into Albion – as once seen as an industrial suburb – and now a vibrant cosmopolitan community with diversity and creativity at its heart.

Craft’d Grounds is less than a kilometre from the coming Albion Exchange, a $750 million project redeveloping the run-down Albion Station with the area to be home to another 4,000 residents by 2036.

Lord Mayor Adrian Schrinner said exciting new ventures like Craft’d Grounds brought vibrancy to our suburbs and generated a vital job and economic boost to Brisbane.

“Brisbane just keeps getting better and ventures like this help our local economy rebuild from the pandemic and often become a favourite destination not just for locals, but for residents right across Brisbane,” Cr Schrinner said.

More than 140 people are expected to benefit from full time jobs either directly or indirectly from the precinct and relevant industries.[2]

The combined site area and venue size is over 2,600sq.m with external spaces and laneways of over 680sqm.

Media Opportunity

To book a site preview or interview, contact Katie Martel, Croft PR, 0413 780 545, katie@croftpr.com

Render images available: https://www.dropbox.com/sh/33lcyqzob9vtkx1/AADOdEXiNFTERdyWlH2BkktNa?dl=0

Where: Meet at Collingwood Black, Collingwood Street, Albion

# # #

[1] https://www.smartpropertyinvestment.com.au/research/22298-property-market-update-a-brisbane-january-2021

“It’s unlike anything in Brisbane – a food and lifestyle destination all under the one roof. Taking inspiration from similar warehouse spaces overseas, the hospitality hub will soon call Albion home.”

Thanks to Georgina Hill from Network 10 and all the amazing outlets and journos who shared the story behind this very cool precinct coming to life in Albion…that’s made for Brisbane.

We’re pretty lucky to be helping to share the story… Stay tuned for more on Craft’d Grounds!

And we love when we partner with some of our favourite creative and strategic minds in business to help bring it all to life.

👉Craft’d Co-founder James Rennell
👉Architects Conrad Garrett
👉PR and Comms positioning + engagement: Croft Public Relations Katie Martel and Lilly Caldwell
👉Social media: Rachel Callan FULL STOP Social Media Marketing
👉Brand strategy design and positioning: Brittany Habib Votive Brands

Louise Crozier http://louisecrozier.com/
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