Caitlin Langford’s Hour of Power Viral Success

Written By Louise Crozier

After an incredible Hour of Power with us, having never tried her hand at PR before, Caitlin Langford of The Mamas Collective was ready to pitch her heartfelt story to top-tier media.

It’s safe to say her story on a ‘viral’ issue went ‘viral’; landing coverage on wide-spread media like Mamma Mia Australia, Women’s Agenda, Kidspot and ABC TV. As a nurse, mum and business owner living at a time when there’s scepticism towards vaccinations and the medical and health world,
Caitlin’s heart-wrenching story connected and received a total of  50,795 interactions on Facebook alone.

We admire Caitlin’s courage, dedication to her community and ability to speak up on an issue that would receive backlash. It was an honour to give Caitlin editing advice, pitching strategies and media training. Read her featured (among others) Mamma Mia story here. 

Louise Crozier http://louisecrozier.com/
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