Learning how to write PR and content goals is your key to getting started, and your best approach to seeing smashing results from your hard earned PR and content efforts!

I can’t tell you how many people behind brands fear doing PR. And truth be told, even as an expert, I have moments of doubt – the old imposter syndrome or judgement fears over sharing my ideas with the wider world.

Coming up with content ideas and knowing where to start is one of the biggest challenges our clients face. And who hasn’t stared blankly at the computer and come up with zilch? ⠀⠀

Whether you’re writing a media release, a pitch, a contributed piece, or an email (the list goes on), having a well-written headline is one of the most important steps to ensuring you get the outcomes you want with your content.

There’s one key difference that sets brands apart from those who grow and those that don’t – and it’s mastering how to write your key messages, and using them effectively. Your key messages are what set you apart from your competitors – and help build connections with your target audiences.