New PR and marketing client! Welcoming Tognini’s – internationally renowned hair educators and innovators

We’re pumped to welcome our latest client to the Croft PR family – one of Australia’s most iconic hair educators, innovators, hairdressing brand, Tognini’s.

We’re proud to work with the team in PR, digital marketing and influencer marketing behind one of Brisbane’s oldest and iconic salons, Tognini’s and the string of incredible products and services they offer.

And the latest project soon to launch is Tognini’s lovechild – Hey Hair.

After 30 years of Tognini’s loyal customers travelling to its flagship James Street salon – the award-winning family business who’ve put Queensland on the map in terms of high-end fashion hairdressing and international accolades – are now bringing its cool hair vibes to the ‘burbs.

Hey Hair has a focus on blondes, balayage, bobs and blunt lines that turn heads – while still giving those who want extra creativity, and edginess to their hair just what they need.

The team’s philosophy is to create hair that embraces fun and playfulness, without needing lots of effort, especially to fit in our hectic lives!

Hey Hair brushes shoulders with fashion boutique Nikkou, Brows by Roxy and florist Foliar Store, just to name of few of Colwill Places’ pampering neighbours.

The salon’s launched at the same time founder Benni Tognini handed over the Tognini’s baton to sons Jules Tognini, three-time hair educator of the year, and GM Kristian Tognini who’s been running the behind-the-scenes parts of the business for many years.

Along with setting up Hey Hair, the creative and entrepreneurial brother-duo are also behind hair education training business, Lil Off the Top, hair-loss prevention products for men and women, JoeBloe and JosieBloe, and sustainable hair-salon products including The Terries.

Sustainability was a large factor considered when conceptualising Hey Hair salon, so everything from using The Terries, to the materials of the chairs to the way water wastage is recycled has been thought of and covered.

“We wanted to create an inviting space in Windsor that gives ladies their dream hair while placing an importance on sustainable salon practices and wastage,” Jules said.

The salon space is designed by interior designer, DNA Design, boasting colourful pink and nude tones, numerous beautiful arches and has a boho vibe to create a welcoming space for a truly indulgent experience.

With their mission to help their incredible community to feel empowered, inspired, creative and beautiful – they’re proud as punch to launch Hey Hair as their latest venture for their community.

Stay tuned for the launch of Hey Hair soon!